Most men wait until they become dads to get their life together. This makes sure you're ready before that.
An affordable fitness program for men who are trying to conceive, expecting, or just became a dad. Get stronger, eat better, and show up as the man your family needs. Starting at $14.99/mo.

Why I Built This
I'm Josh. I own a gym, I coach regular people, and I spent years in the military before any of that. Discipline and structure aren't just words to me — they're how I live.
My wife is pregnant right now. And when I found out we were expecting, something hit me: most men are not ready for this. Not physically. Not mentally. Not even close.
I looked around at what was available. Personal trainers charging $100+ a session. Online coaching programs at $200/month. Generic workout apps that don't understand what you're actually going through. Everything is either too expensive or too disconnected from real life.
So I built something different. Something affordable. Something structured. Something for men who are trying to conceive, expecting a kid, or just became a dad — and want to actually show up ready.
This isn't just a program. It's about becoming the man your kid will look up to.
What's Included
No fluff. No upsells. Everything you need to get stronger, stay consistent, and prepare for fatherhood.
Gym or home. Doesn't matter. A structured program that tells you exactly what to do, when to do it, and how to progress. No guesswork.
No meal plans. No extremes. Just straightforward guidance on eating to support your training, your energy, and your fertility.
Every week is laid out for you. Show up, follow the plan, check it off. Built for busy guys who don't have time to figure it out themselves.
You're not doing this alone. A private group of men going through the same thing. Support, accountability, and real conversation.
Entry-level challenges. Prove you can show up and get it done.
Timed events and benchmark workouts. Your score goes on the board.
Multi-hour events that separate the committed from the casual.
Legendary-level. These take weeks to prepare for. Not for everyone.
More Than A Program
This isn't just workouts and meal tips. It's a group of men going through the same phase of life. Guys who are trying to conceive, expecting, or just became dads — all figuring it out together.
Support. Shared experience. Accountability. The kind of stuff you don't get from a PDF program.
Just hit a new deadlift PR at 315lbs. Wife is 32 weeks pregnant and I've never felt stronger. This program is no joke.
Anyone else finding it hard to stay consistent with a busy schedule? How are you guys fitting in workouts?
Carry Challenge leaderboard is heating up. Currently sitting at #3. Let's go!
Pricing
No contracts. No hidden fees. Cancel anytime.
Lock in the lowest rate forever. For the early believers.
Full access, cancel anytime.